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Newspaper ads still effective way to reach customers
From auto dealers to specialty retailers, small business can use newspaper ads to encourage local consumers to visit and shop at their business. Despite declining readership, the Newspaper Association...
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The art of advertising
Some of the most successful advertising campaigns have used unorthodox methods or clever timing to promote companies and products to new heights. The media world makes competition in business a...
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Coupon marketing and loss leader advertising tips
One of the best methods of driving consumer traffic into the business is to entice them with a bargain. Creating an effective coupon marketing campaign can be an inexpensive method of driving traffic...
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How to set up business, advertisement or PR agency
Since the beginning of the agency or business has an influence on its future fortunes, people who are considering setting up a public relations or advertising agency need to make sure that their...
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Coupon advertising tips and marketing campaigns
Radio and television ads can be expensive and it can be difficult to determine their effectiveness. Creating a marketing campaign using coupon advertising can be a cost effective way to increase...
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Advertising trends on industry horizon and business models
The new global power structure, the planet’s changing environment, the new economy, the aging of the baby boomers and the growing role of women in society are just some of the factors that advertising,...
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